Notes from the work: ads, AI, and websites people actually use.https://zendevproject.com/https://zendevproject.com/en/blog/fair-ad-budget/https://zendevproject.com/en/blog/fair-ad-budget/The “10% of revenue” rule is everywhere, and it answers the wrong question. Here is the number that matters instead.Fri, 18 Sep 2026 00:00:00 GMT